Hello, I’m Truc!

A seasoned creative designer with extensive international brand experience, skilled in utilizing Illustrator, Photoshop, and InDesign to craft compelling designs. Adept at developing and executing strategic marketing initiatives, with a strong ability to lead effective communication and drive innovative ideas.

EDUCATION

Texas State University | 2017
Bachelor of Arts in Art
Minor in Marketing

Skills

Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Adobe Express
Squarespace
Jira

EXPERIENCE

  • Specializing in the creation of visually impactful marketing collateral for administration, enrollment, and communication services, with a focus on improving the effectiveness of benefits programs. Proven expertise in delivering high-quality design solutions that enhance employee experience, simplify administration, and align with brand standards.

    Graphic Designer | June 2023-Current

    • Develop high-quality B2B visual assets, including guides, posters, signage, and facility branding, using Adobe Creative Suite and other design software.

    • Produce comprehensive benefit guides tailored to client specifications, utilizing layout design and typography best practices.

    • Design and optimize digital templates and graphics for mobile interfaces and social media campaigns.

    • Create print-ready for guides, flyers, brochures, and other marketing collateral, ensuring adherence to brand guidelines and print specifications.

    • Create and maintain microsites to support employee engagement and provide streamlined access to benefits information.

    • Design and format PowerPoint presentations and digital banners, incorporating data visualization and advanced animations.

    • Conduct market research and trend analysis in employee benefits to guide company design strategies and ensure materials align with employee needs.

  • Collaborated with the Communications Manager to build an efficient and productive communications team through job role development, training support, and project management oversight.

    Senior Graphic Designer | May 2022 - June 2023

    • Oversaw task delegation and workflow coordination to ensure timely project completion.

    • Applied expertise in design and print production to estimate timeframes and budget requirements for all affiliate marketing initiatives.

    • Ensured all printed and digital materials adhered to up-to-date international brand guidelines.

    • Designed a range of marketing collateral to support fundraising campaigns and initiatives.

    • Led the design and production of the affiliate’s annual impact report, ensuring high-quality visual storytelling and brand consistency.

    Graphic Designer | July 2020- May 2022

    • Nurtured relationships with vendors for high-quality, best priced production and installation of designs and marketing materials.

    • Re-designed Comal Habitat’s website for a user-friendly experience that meets the community’s and organizational needs for advocacy and partnership.

    • Designed printable and digital work such as logos, brochures, flyers, postcards, mailers, newspaper ad.

    Graphic Design Intern | September 2017 - January 2018

    • Artwork was designed for flyers & posters recruiting volunteers and empowering all departments.

    • Multi-use icons were created to be used throughout affiliate marketing.

    • Essential to the intern-led marketing team of five.

  • Specializing in working with small businesses because we understand the difficulties & challenges of acquiring new jobs & more customers.

    • Created digital and collateral material for clients seeking professional design for their businesses.

    • Lead clients through signage and vehicle wrap creation and installation, such as Gunn Nissan and Methodist Healthcare Systems.

    • Organized marketing strategies alongside clients while assessing their needs and project outcomes.